IN THE NEWS
FRAGRANCE SCIENCE AND IMCD
Fragrance Science and IMCD, our partner in South Africa, took part in the exciting March feature of the magazine “Pharmaceutical & Cosmetics Review”.
As the world pivots and we continue to adapt to ongoing changes, the beauty and fragrance industries will embrace the start of new concepts of kindness and mindfulness. Macro trends and cultural movements like the self-care phenomenon, customisation, sustainability and inclusivity will be key drivers in shifting consumer behaviour. Brands and consumers alike continue to lift up conversations around gender fluidity, solidifying a new generation of standards for the fragrance industry. With greater emphasis on self-love and acceptance, consumers will embrace using makeup and fragrance to make a bold statement. They will also desire emotionally uplifting aromas designed with wellness in mind. Brands promoting emotional benefits such as “mood-boosting” and “stress-relieving” will continue to prosper throughout 2022.
We create feelings through a world of scents, Here you can read the complete 2 page article.
You can read the complete magazine of the March 2022 edition of P&C review through this link